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Hair loss? It's not just aesthetics. Discover how to tackle the problem at the root, with awareness and the right allies. Alfarium® Hair Force® is your first step.

Anti-aging routine for men: essential tips for toned, luminous and well-groomed skin from age 30 onwards. Products Made in Italy Alfarium®.

Discover the 3 most common skincare mistakes among men and how to correct them with simple, fast and effective solutions. 2-minute routine, visible results.

Men's skin needs specific care. Find out why it is important to use skincare products designed for men and how to choose the right ones.